Cookie Disclosure

Last updated: May 2, 2025

At Key HEI, we use cookies to improve your experience on our website, personalize content, and analyze our traffic. By using www.keyhei.com, you consent to using cookies by this Cookie Policy.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help the site recognize your device and remember information about your visit.

Types of Cookies We Use

  1. Essential Cookies
     These cookies are necessary for the website to function correctly and cannot be switched off in our systems. They are usually set in response to your actions, such as logging in, filling out forms, or setting privacy preferences.
  2. Performance Cookies
     These cookies collect information about how visitors use our site (such as pages visited and traffic sources) so we can improve its performance.
  3. Functional Cookies
     These enable the website to provide enhanced functionality and personalization. Some services may not function properly if you do not allow these cookies.
  4. Targeting Cookies
    We may set these cookies or third parties (such as advertising partners) to build a profile of your interests and show you relevant ads on other websites.

Third-Party Cookies

We may also use third-party cookies from services such as Google Analytics and advertising platforms (e.g., Facebook, Google Ads) to help us measure performance and deliver more relevant content.

Managing Your Cookie Preferences

You can manage or turn off cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, doing so may impact the functionality of our website.

To learn more about cookies and how to manage them, visit www.allaboutcookies.org.

Changes to This Cookie Policy

We may update this Cookie Disclosure from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about our use of cookies or this Cookie Disclosure, please get in touch with us at:

Key HEI Support Team

Key HEI Privacy Policy 


 Effective Date: January 1, 2025

Key HEI (“we”, “our”, or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including our home equity investment marketplace platform (collectively, the “Services”).

Please read this policy carefully so we can understand our views and practices regarding your data and how we treat it. Using our Services, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect the following types of information:

  1. Personal Information:
     Information you provide directly, such as:
  • Full name, email address, phone number, mailing address
  • Social Security number, driver’s license, or government ID (for verification)
  • Financial details such as income, assets, and credit score (if applicable)
  • Property details, home equity data, and mortgage-related information
  1. Usage Information:
     We may automatically collect specific data when you interact with our website, including:
  • IP address and location data
  • Browser type, device type, operating system
  • Pages visited and time spent on our site
  1. Third-Party Information:
     We may receive information about you from third-party services such as identity verification providers, credit bureaus, and public databases.
  2. How We Use Your Information

We use your information for purposes including:

  • Facilitating home equity investment transactions
  • Verifying identity and eligibility
  • Personalizing and improving your user experience
  • Communicating updates, offers, and service changes
  • Ensuring compliance with legal and regulatory requirements
  • Detecting and preventing fraud, security breaches, or other malicious activity
  1. Sharing Your Information

We do not sell your personal information. We may share information:

  • With investment partners and property owners involved in a transaction
  • With service providers for hosting, analytics, identity verification, and payment processing
  • With legal or regulatory authorities when required by law
  • In connection with a merger, acquisition, or sale of assets
  1. Your Privacy Rights

Depending on your location, you may have certain rights under laws such as the California Consumer Privacy Act (CCPA), including:

  • Right to access your data
  • Right to request deletion of your data
  • Right to opt out of data “sales”
  • Right to correct inaccurate information

To exercise your rights, please get in touch with us at ahttps://keyhei.com/contact 

  1. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect your personal information. While we strive to secure your data, no system is entirely secure, and we cannot guarantee its absolute security.

  1. Data Retention

We’ll keep your information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a more extended retention period is required or permitted by law.

  1. Children’s Privacy

Our Services are not directed to individuals under 18. We do not knowingly collect personal data from children. If we become aware of such data, we will delete it promptly.

  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will email you or post an update on our site. Your continued use of our Services is why you’ve accepted any updates.

  1. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

Key HEI